Etsy Sellers

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Comment by Ro Bruhn on June 1, 2009 at 3:30am

Thanks Rayela

Comment by Rayela Art on May 31, 2009 at 9:03pm

Welcome, Pat! Ro, I check it about once a month... If any of you have other topics you think need some ind-depth discussion, feel free to start a new discussion where it will be all on one page. That way, we can look it up later and new people can bring in their insights down the road. Also, make sure all of you load your Etsy banner and link it to your store on the Etsy Store List. That will make it easier to find each other on Etsy.

Comment by Pat Spiller on May 31, 2009 at 4:44pm

thanks! looking forward to brainstorming with you all.

Comment by Ro Bruhn on May 31, 2009 at 4:12pm

I've now joined Google Analytics. I'm still sorting out what everything means, but it looks like it could be quite useful. Thanks Rayela for the info.

Comment by Rayela Art on May 31, 2009 at 10:44am

Well, it helps to know whether your blog, for example, is being effective at bringing people in. If it's not, what can you do to improve it? I advertise my blog and my store on Project Wonderful and lately I've been trying to join groups on facebook where I can promote my shop. I just joined a couple of Etsy groups. You have to give it some time and then you can check where it's worth spending your time and money. Project Wonderful is pretty cheap if you use freebie spaces, but those are also places where there isn't much traffic. So, from time to time, I invest in some of the more expensive places and having the analytics I can check and see if it did anything.

Comment by Art4Sol on May 31, 2009 at 7:24am

Yes, I prefer to keep it as simple as I can. I don't have that kind of time to invest in the techno aspect of selling. But, I"m still not sure how to use the information from Analytics. Once I see "where' the traffic is coming from, how does one use this info to target this clientele for actual sales?

Comment by Rayela Art on May 30, 2009 at 9:58pm

Hmmm.... I didn't go that deeply with mine. I just wanted to see where customers were coming from and what key words they were using. You can use Google Analytics for any of your places on the web, I think, so larger sites might want that kind of a breakdown, but I think most Etsy stores are small enough that just the basic info is probably enough to know where to put your energy or to know what's working.

The first year I was on Etsy, I spent a lot of time on the forum and there were lots of techy people who were extremely helpful. But, then I got tired of seeing the same questions over and over and don't visit much anymore. But, for those of you who are starting, definitely use the resources that are there!

My biggest complaint with Etsy is that they keep adding unnecessary things when the basics are neglected. For example, you can't search your sold items. You can't delete product that you have let expire or that you have put in edit form. You have to scroll through pages and pages of your items if you want to edit an item, instead of being able to search it and have editorial permission to enter it from the listing page. Stuff like that. I have sold for a long time on eBay and for all it's flaws as an organization, it does have everything you need as a seller. And, now that I'm on 1,000 Markets, it's interesting to see how proactive they are in giving you tools so that your items are well searched by google and that stats are at your fingertips. I like Etsy a lot, but I feel like its management team is very young and inexperienced and doesn't even understand craft very well. I could go on a rant, but this is enough. Implementing google analytics was something we asked for for a long time and it's great to finally have it.

Comment by Art4Sol on May 30, 2009 at 7:12pm

When I signed up for Google Analytics I was asked for a profile (which I left blank). They offered the following explanation but I could use a concrete example......

What is a website profile?

A website profile is essentially a set of rules that define the reports that you see. Generally, a website profile corresponds with a domain - you'll have one profile per domain, so that you can view reports for each domain separately.

You can also use profiles to track subdomains separately, by setting up filters on the profile to return data only from that subdomain. We've provided instructions on setting this up - please read How do I track all of the subdomains for my site in separate profiles?

If you would like to track sections of a site, you can again create multiple profiles and use filters to return the applicable data. How do I track unique areas within my website separately?

Profiles are also useful for controlling report access. As the types of reports available for a profile are defined with the profile's settings, you may create two or more profiles for a domain, each with a different set of reports. Assigning users to the appropriate profile will ensure that they are viewing only those reports that apply to them. Please read How do I restrict a user's access to certain domains or reports? for more information.

Comment by Rayela Art on May 30, 2009 at 9:56am

I'm not sure, Art4Sol. Can you copy and paste the whole context/paragraph?

Comment by Art4Sol on May 30, 2009 at 8:48am

I got set up on google anyaytics, but what is meant by "profile"?

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